Crafting a logo for “Šaar,” a company that manufactures organic oils, involves careful consideration of elements that convey the natural, organic, and established nature of the business. Here’s a detailed description of the process:

Conceptualization. Brand Identity and Organic Theme:

The creative team focused on establishing a brand identity that emphasizes organic and natural qualities. The goal was to create a logo that communicates the essence of “Šaar” as a producer of high-quality organic oils.

Design Elements. Yellow Flower:

The decision to incorporate a yellow flower into the logo was made to symbolize organic and natural ingredients. Yellow is often associated with sunlight, warmth, and freshness, reinforcing the idea of purity in the organic oils produced by “Šaar.”

Green Color Palette:

A green color palette was chosen to maintain a fresh and natural appearance. Green is commonly associated with nature, health, and organic products. The different shades of green contribute to a sense of balance, harmony, and the overall freshness of the brand.

Company Establishment Year:

Adding the establishment year of the company, prominently displayed in the logo, was a strategic choice. This communicates longevity, stability, and experience in the market. It highlights the fact that “Šaar” has been providing quality organic oils for more than 30 years.

Typography. Font Selection:

The choice of font played a crucial role in conveying a sense of reliability, professionalism, and the brand’s identity. A unique and easily readable font was chosen to complement the organic theme while ensuring that the establishment year is clearly visible.

Iterative Design Process. Sketching and Drafts:

The design team started with initial sketches to explore various compositions, placements, and sizes of the yellow flower. Different arrangements were considered to find the most visually appealing and balanced design that resonates with the brand.

Feedback Loops:

Regular feedback sessions were conducted with stakeholders to gather insights and refine the logo based on different perspectives. Adjustments were made to ensure that the final design captured the essence of “Šaar” as an organic oil manufacturer.

Finalization. Refinement:

The chosen concept underwent final refinements, including fine-tuning the details of the flower, adjusting color shades, and ensuring that the overall design reflected the desired organic and fresh feel associated with “Šaar.”

Presentation:

The final logo design, complete with the yellow flower, green color palette, and establishment year, was presented to stakeholders. A comprehensive rationale was provided for each design element, emphasizing the significance of the choices made.

Delivery. Style Guide:

Alongside the final logo, a style guide was created to outline color codes, font specifications, and guidelines for maintaining visual consistency across various applications and media for the “Šaar” brand.

The end result is a visually appealing and meaningful logo for “Šaar,” communicating a commitment to organic purity, longevity, and the freshness of their high-quality organic oils.