What’s SEO Optimization and how does it impact a site’s Google ranking?
So, you are on your way to creating your first website with a chosen domain and hosting service with a bit of help from the WeDo team. After hosting and designing the site, the only thing that’s left is – attracting the viewers.

WeDo team can help with that too, with SEO integration which helps optimize the relevancy of your site in Google’s search engines. What’s SEO Optimization and how does it work, you may wonder? It’s the optimization of your site’s content to make it pop out on Google as one of the first pages relevant to the user’s search. Let us shed some light on SEO and how it works in this guide.

How SEO Optimization works

The vital thing when opening an e-commerce shop or any other business site is to get seen by potential customers. The search engine results page (SERP) ranking is therefore crucial. For instance, if you are offering beauty products, you’ll get much more traffic and potential clients if your site ranks within the first 10 results on google or the first page.

To accomplish a ranking that high, using SEO tools is necessary. SEO Optimization is just a way to make Google’s crawlers that scan websites recognize your shop or site as relevant for the google search.

So, in the given scenario, if someone types in “beauty products”,  good SEO Optimization will rank your site within the first 10 search results. That way you can expect more traffic and it leads to boosted sales. WeDo team can help you with that as we also integrate SEO solutions after designing your site.

Ranking a site with SEO includes internal and external linking, keywords spread throughout the content and the headings, as well as brand metrics and keywords in the domain name.

The point is in optimizing all the site’s pages

We mentioned Google’s crawling before, and it’s the method by which Google scans all of the pages of your website. So, after a relevant search, crawlers follow the links to other pages of your site. This is important to boost the SEO optimization of your site and have the whole site visible to Google.

At WeDo, we also offer to make your site mobile-friendly, since this is becoming more and more important for SEO. Most Google searches these days go over mobile devices, so optimizing the site’s content for mobile viewers can boost your site’s ranking.

Further website optimization includes using SEO tools to optimize content by searching for keywords that match the user’s intent.

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