Our company played a crucial role in crafting a product label design for the organic cream company based in the UK, “Doctor’s Daughter.” The overarching objective was to achieve a design that is both simple and luxurious, with the added challenge of selecting distinct color schemes for each product line. Here’s a comprehensive overview of the process:
1. Understanding the Brand and Products:
Initiated the project with a comprehensive understanding of the “Doctor’s Daughter” brand, its values, and the unique selling points of its organic cream products.
Conducted a detailed analysis of the different product lines to identify their specific features and benefits.
2. Market Research and Design Trends:
Conducted market research to identify design trends within the organic skincare industry and studied competitor product labels.
Gained insights into consumer preferences and expectations in terms of label design for organic products.
3. Color Scheme Selection:
Chose distinct color schemes for each product line to visually differentiate them and create a cohesive yet varied brand image.
Aligned color choices with the organic and natural theme, considering the psychology of colors associated with skincare and wellness.
4. Logo Integration:
Integrated the existing “Doctor’s Daughter” logo seamlessly into the product label design, ensuring brand consistency.
Ensured that the logo placement complemented the overall design aesthetics and didn’t overshadow important product information.
5. Typography and Layout:
Selected appropriate typography that exuded a sense of luxury and simplicity.
Paid careful attention to the layout, ensuring a harmonious arrangement of product details, ingredients, and usage instructions.
6. Graphic Elements and Imagery:
Incorporated relevant graphic elements and imagery that conveyed the organic and natural qualities of the creams.
Utilized high-quality visuals, such as botanical illustrations or eco-friendly symbols, to enhance the overall design.
7. Simplicity and Elegance:
Maintained a balance between simplicity and elegance, avoiding unnecessary clutter on the label.
Emphasized key information while leaving sufficient white space to enhance readability and visual appeal.
8. Mockup Presentations:
Created mockups of the product labels for each variant to visualize how they would appear on the actual packaging.
Presented multiple design options for each product line, allowing for feedback and revisions.
9. Client Collaboration and Feedback:
Collaborated closely with the client, seeking input and feedback throughout the design process.
Iterated on the designs based on client preferences, ensuring alignment with the brand vision.
10. Finalization and Print-Ready Files:
Finalized the product label designs, incorporating all feedback and adjustments.
Delivered print-ready files in various formats, considering the requirements of the packaging materials and printing processes.
The result of our collaboration was a series of product labels for “Doctor’s Daughter” that successfully conveyed the brand’s commitment to organic skincare. The simple and luxurious design, coupled with distinct color schemes for each product line, contributed to a visually appealing and cohesive product lineup that stood out in the market.
